| Why
Search for a Realtor, Anyway?
continued
Shopping for
an Agent
Your first step should be to
shop for a Realtor, not to shop for property. Shop for a Realtor the
way you would shop for a good attorney, accountant, mechanic, plumber,
doctor, financial advisor, or other professional.
Now that we have the Internet,
you have more information at your fingertips than buyers from the
past. The web is a good place to start. There are lots of
directories that list agents, plus search engines, too. Peruse the
sites. If an agent has lots of information on their site and seems
genuinely concerned about informing homebuyers, that's probably a
better choice than someone whose web site only talks about how good
they are.
The client should be the focus,
not the agent. At the same time, agents have to market themselves --
or else you won't notice them.
If
Automobiles were Houses
Imagine that automobiles are
sold like real estate, with no more car lots or dealerships. Both
new and used cars are just parked on the street. So if you want a
Ford, there are no more Ford dealerships. No more Lexus dealerships
or any other kind of dealerships, either. If you want to look for a
car on your own, you just drive around and see what you can find.
Even then, you can only look at the outside, because you don't have
the keys.
There are some people that have
the keys. They also have a computer that tells them where all the
cars are parked, what model and year they are, what size engine they
have, and how many miles are on the odometer. They get paid a
commission for selling the cars.
Some of these commissioned
agents just sit around and look at the computer, waiting for the phone
to ring. Some of them go out and locate the new cars, physically
inspect the interior and exterior, and flip on the ignition to listen
to the sound of the engine. They are interested in finding the best
cars so their customers refer future clients to them.
Who would you rather call?
copyright 1999 by Terry
Light and RealEstate ABC, revised 2002 |